Why HighLevel’s LeadConnector Rejected your 10DLC A2P Campaign

Are your 10DLC A2P campaigns getting rejected by HighLevel’s LeadConnector? 🤬 You’re not alone! Many businesses are struggling to navigate the complexities of 10DLC registration. This post breaks down the common reasons for rejection and provides actionable steps to get your campaigns approved quickly 🙌

Want to watch the video that inspired this post? You can do so Here.

Top Reasons for Rejection:

• Incomplete Call to Action (CTA): Your CTA must include the “who, what, when, where, how, and cost” of your messaging. This means clearly stating who is sending the messages, what type of messages to expect (marketing, customer support, etc.), message frequency, a link to your privacy policy, opt-out instructions (“Reply STOP to opt-out”), and a note about potential message and data rates.
• Privacy Policy Issues: Your privacy policy needs to be linked in your LeadConnector submission and clearly address SMS messaging. Include an SMS disclaimer that mirrors your CTA and a statement about data sharing (either stating you don’t share data or clearly explaining how sms opt-in data is excluded).
• Help Message Missing or Mismatched: Make sure your registered help message in LeadConnector includes a valid support email or phone number. Crucially, if using an email, the domain must match your website domain (e.g., will@signalhouse.io instead of will@gmail.com).
• Missing Sample Messages: Provide a sample message for each use case in your campaign. This message should identify your company and include opt-out instructions.

The Inside Scoop:

LeadConnector is powered by Twilio, and approvals involve a three-layer review process, including scrutiny from Twilio and two additional DCAs (Direct Connect Aggregators). This rigorous process means your campaign needs to be meticulously compliant (Signal House, by contrast, has only ONE additional review).

A Better Alternative?

Signal House is building a new GoHighLevel application that promises faster approvals (within 48 hours!) and a more streamlined process. In addition, we work directly with our upstream provider to ensure they know YOU 🫵 and your business. Because your business is our business! We only succeed when you do, and a white-gloved service is the only way we operate.

Want to learn more? Get a demo and connect with our team Here. OR, shoot an email to will@signalhouse.io.

Actionable Steps:

1. Review your CTA: Does it include all the necessary elements? If not, add them!
2. Update your privacy policy: Add an SMS disclaimer and clarify your data sharing practices
3. Verify your ‘HELP’ message: Ensure it has a valid contact method with a matching domain
4. Create sample messages: Provide one for each use case
5. Consider Signal House: If you’re facing repeated rejections, explore Signal House as a potential alternative

By following these tips, you can increase your chances of getting your 10DLC campaigns approved and start connecting with your customers via text messaging.