Registering a Sole Proprietor for A2P 10DLC

When it comes to business messaging, especially as a sole proprietor, things can get a bit tricky 😵‍💫. Let’s demystify 10DLC A2P registration and ensure you’re set up for success in 2025 💪

Want to watch the video that inspired this post? You can check it out Here!

What is 10DLC A2P? 🤔

• 10DLC (10-Digit Long Code): These are the familiar 10-digit phone numbers we use daily
• A2P (Application to Person): This enables businesses to send messages from software systems to mobile devices
• To use these numbers for business messaging, you need to register them through the 10DLC A2P process, managed by The Campaign Registry (TCR)

Key Takeaways for Sole Proprietors 📝

• Brand & Campaign Registration: The process involves registering your “brand” (your business) and your “campaign” (your messaging use case)
• EIN vs. SSN: If you have an EIN, use it. If not, your SSN is acceptable for registration
• Provider Compatibility: Not all messaging providers support sole proprietorships. Ensure yours does. (Signal House, for example, does support it)
• Limitations:
  • Only one phone number per campaign
  • Strict throughput limits: 1 message per second overall, 15 messages per minute for AT&T, and 1,000 messages per day for T-Mobile
  • The support phone number provided must be your actual working phone number for OTP verification

• Verification: Be prepared for a one-time password (OTP) verification to confirm your identity

Actionable Insights:

1. Verify Provider Support: Before committing to a messaging provider, confirm they support sole proprietorship 10DLC A2P registration
2. Plan for Limitations: Understand the throughput limitations and plan your messaging strategy accordingly. If you need to send mass messages very quickly, this solution might not be the best one
3. Use Your Real Number: Ensure your support phone number is accurate for OTP verification
4. Stay Compliant: Familiarize yourself with the latest regulations to avoid disruptions

In essence: While there are specific rules and limitations for sole proprietors, 10DLC A2P registration is achievable with the right provider and understanding of the process.

Questions? Reach out to Will at signalhouse.io.