GoHighLevel 10DLC Approval Master Class

Tired of getting your 10DLC A2P campaigns rejected on GoHighLevel? 😡😥 You’re not alone, and it’s not your fault! This post breaks down everything you need to know about 10DLC, GoHighLevel’s LeadConnector (including who really powers it and why you’re seeing approval delays 🤫), and how to get approved fast 💨) Plus, we’ll introduce you to a game-changing alternative that could revolutionize your business messaging (it’s our app! 😁) 🙌

What is 10DLC A2P? 🤨

In a nutshell, 10DLC A2P allows businesses to send text messages to customers using regular 10-digit phone numbers. “A2P” stands for application-to-person, meaning messages are sent from a software system to a mobile device. To do this legally, you need to register your brand and campaigns with The Campaign Registry (TCR), which you do on LeadConnector.

Why is it so hard to get approved on GoHighLevel? 🤷

GoHighLevel uses Twilio for messaging, which adds extra layers of complexity and potential roadblocks to the approval process. Here’s why:

• Multiple Reviews: Your application goes through multiple reviews by Twilio and two different Direct Connect Aggregators (DCAs), each with their own criteria and the potential for human error
  • One fix can lead to a rejection from a different party and every rejection costs you money ($15/review!)
  • Each rejection restarts SLAs, screeching the approval process to a halt

But that’s not all, Twilio also has:

• Strict Content Filtering: Twilio uses AI-powered content filtering that can be overly conservative, leading to lower message delivery rates
• “Scam likely” Numbers: Twilio’s phone number recycling practices can result in your number being flagged as “scam likely” until you go through extra verification steps.

How to increase your chances of approval on GoHighLevel:

While the process can be challenging, here are some key tips to improve your chances:

• Brand Registration: Use the legal company name of the parent organization (if applicable) and ensure your support email domain matches your website domain.

• Campaign Registration:
  • Call to Action (CTA): Include the who, what, when, where, how, and cost of your messaging program in your CTA. Don’t make the opt-in box required
  • Privacy Policy: Include an SMS disclaimer and a statement stating SMS opt-in data is not shared/sold to third parties for marketing purposes
  • Description: Keep it broad, accurate, and informative about your company and services
  • Sample Messages: Include one sample message per use case; identify your company in each message (the “who”) and provide opt-out instructions
  • Message Flow: Clearly explain the opt-in process to make it easy for reviewers to understand (provide specific links, steps, where to find the links, etc)
  • Opt-in, Opt-out, and Help Messages: Follow the specific requirements for each message

Introducing: Signal House SMS, The GoHighLevel Game-Changer 🔥🙌

Signal House is developing a new application for GoHighLevel that promises to simplify 10DLC A2P and boost your messaging success. Here’s what you can expect:

💨 Faster Approvals: Signal House boasts approvals in under 48 hours thanks to their streamlined process and strong relationships with DCAs

📈 Higher Delivery Rates: Say goodbye to unnecessary filtering and hello to more messages reaching your customers

🙏 Dedicated Support: Get expert guidance and support to navigate the 10DLC landscape

💰 Lower Prices: SMS starting at $0.0075 and numbers at $1/line

🤖 Advanced Features: Enjoy automated messaging, MMS, personalized messages with GIFs and emojis, and more

Q&A 🎙️

The webinar included a Q&A session with valuable insights. Here are some highlights:

• Q: As an agency, should I register my clients’ companies under my brand or their own?
  • A: Always register clients under their own brand and EIN to avoid liability and potential issues with drift content.

• Q: I’m having trouble getting approved on LeadConnector. Is it even possible?
  • A: Yes, it’s definitely possible. By following the guidelines in this post and seeking help if needed, you can increase your chances of approval. But the Signal House app is just around the corner and we’re seeing approvals in 48 business hours—so stay tuned.

• Q: When will the Signal House app be ready?
  • A: Signal House is working hard to launch the app as soon as possible. Keep an eye out for updates and the pilot program.

• Q: If my client sends something they shouldn’t, will it affect my agency?
  • A: If they are registered under your EIN, it could potentially affect you. However, if you’re both acting responsibly, the risk is minimal.

• Q: My campaign is being flagged as high risk, but I don’t work in finance. Why?
  • A: This could be due to human error in the review process. If you believe your campaign is being mislabeled, reach out to your LeadConnector reps. You can also reach out to us—we’d love to take a look and try to help.

• Q: How is Signal House able to get approvals so much faster than LeadConnector?
  • A: Signal House has strong relationships with multiple DCAs, allowing them to choose the best path for each application. They also provide personalized support and advocate for their customers.

• Q: I send a high volume of messages. What type of campaign should I register?
  • A: For high-volume senders, a standard use case campaign is recommended. This allows for higher throughput and the potential to increase your sending limits over time.

• Q: Can recruiters use Signal House? I was told recruiting isn’t allowed with 10DLC.
  • A: Yes, recruiters can use Signal House! They have experience getting recruiting campaigns approved, even though they can sometimes be flagged as high risk.

Ready to ditch the frustration and take your GoHighLevel messaging to the next level? Learn more about Signal House and join the pilot program for early access! Get a demo Here.

Actionable Insights:

• Audit your website: Ensure your CTA and privacy policy meet all the requirements outlined above
• Review your campaign submissions: Double-check your descriptions, sample messages, and message flow for clarity and accuracy
• Consider checking out Signal House: If you’re tired of rejections and low delivery rates, Signal House could be the solution you’ve been waiting for 😉