A2P 10DLC Reviews are Changing…

If you’re in marketing or product management, you know SMS is a powerful tool ⚡️. But the 10DLC A2P approval process? It’s become a minefield 😵‍💫. Gone are the days where self-service was the norm, with a process that used to be akin to signing up for Netflix now analogous to filing your taxes 😫..

We’re diving into these changes, arming you with the information you need to keep your messages flowing, and how to effectively navigate these new, and sometimes challenging waters 🌊

Want to watch the video that inspired this post? You can check it out Here!

The Shift: From Checkboxes ☑️ to Tax Forms 😖

Remember when 10DLC A2P approvals were straightforward? Brand registration, campaign submission, a few checkboxes, and you were good to go. Not anymore. What used to be a simple validation process has morphed into a rigid, verbatim-focused system, akin to filing taxes.

Key Changes 🔑

• Verbatim Requirements: Your website and campaign submissions must now use exact phrasing dictated by carriers and DCAs, with slight variations leading to instant rejection
• Strict Scrutiny: Simple language differences, like “message and data rates apply” vs. “message and data rates may apply,” can derail your campaign
• Increased Rejection Rates: This rigidity results in more rejections, each adding 3-15 days to your approval timeline, costing you time and money

Why Is This Happening? 🤷

Carriers and DCAs claim these changes are to combat spam and scams. But the reality is, they’re primarily hindering legitimate small and medium-sized businesses

The Impact on Businesses 📉

• Delayed Launches: Each rejection delays your campaigns, impacting time-sensitive marketing initiatives
• Increased Costs: Rejections cost money, with each review incurring fees
• Frustration: The process is unnecessarily complex, frustrating businesses trying to leverage SMS

Actionable Insights 💡

1. Stop Self-Service: 10DLC A2P is no longer a DIY project. Partner with a provider that offers hands-on guidance and templated submissions
2. Demand Automation: Look for platforms that auto-generate message flows and descriptions based on your input (like Signal House!)
3. Advocate for Change: Join the call for a simpler, more business-friendly approval process

The Bottom Line 📣

The 10DLC A2P approval process needs a serious overhaul. It’s time for carriers and DCAs to prioritize simplicity and accessibility for businesses of all sizes. We are pushing for a system that supports, not hinders, effective communication 🗣️

Looking for a Partner to help Guide you? 🧑‍🤝‍🧑

If you’re struggling with 10DLC A2P approvals, reach out! We’re here to help 🙂