Unlock 10DLC Success: Avoid These 3 Campaign Pitfalls

Navigating 10DLC A2P messaging can feel like deciphering a secret code 😵‍💫. But it doesn’t have to be! 🙌 This guide breaks down the essential steps to ensure your campaigns are approved quickly and efficiently, straight from the experts.

What to see the video that inspired this post? You can check it out Here.

Understanding the Basics:

10DLC (10 Digit Long Code) A2P (Application to Person) messaging is how businesses use software to send texts to customers. This requires a registration process involving brand verification and campaign review by Direct Connect Aggregators (DCAs). These reviews are manual, meaning a real person is looking at your submission.

3 Key Mistakes and How to Fix Them:

1. Missing or Mismatched Sample Messages:

   • Your sample messages must align with each of your campaign use cases (one for each! marketing, support, etc.)
   • Provide clear examples for each sub-use case within a mixed campaign
   • Pro Tip: Use links in your sample messages, but always use registered short links (not bit.ly)

2. Non-Compliant Privacy Policy:

   • Include a clear SMS disclosure, restating your call to action and message flow
   • Detail your company, message frequency, costs, and opt-out/help options
   • Crucially, address data sharing: explicitly state you don’t share/sell data for marketing/promotional purposes, or if you do, that SMS opt-ins are protected

3. Incomplete or Non-Compliant Call to Action (CTA):

   • Your CTA must include the “Who, What, When, Where, How, and Cost”:
     • Who: Your legal company name
     • What: The type of messaging (marketing, support, etc.)
     • When: Message frequency
     • Where: Link to your privacy policy
     • How: Opt-out and help instructions (“STOP” and “HELP”)
     • Cost: “Message and data rates may apply”

Actionable Insights:

• Specificity is Key: Tailor your sample messages and campaign descriptions to each specific use case
• Transparency Builds Trust: A clear and comprehensive privacy policy is non-negotiable
• Clarity in CTAs: Ensure your call to action leaves no room for ambiguity
• Registered Short Links: Avoid bit.ly and use registered short links from your messaging provider
• Manual Review: Remember, a human is reviewing your campaign. Make sure it is easy to understand

By addressing these common pitfalls, you can streamline your 10DLC registration and ensure your messaging reaches your audience effectively.