Twilio is KILLING your A2P 10DLC Messaging

Are you experiencing poor throughput and deliverability on legacy carriers like Twilio, Telnyx, Vonage, and Bandwidth 😬? You’re not alone. In this post, we tell you exactly why that’s happening and how you can avoid it with Signal House, the premier telecom provider for 10 DLC A2P messaging 🚀

Let’s talk about why these legacy providers are giving you poor deliverability and throughput 👇

Want to see the video that inspired this post? You can do so Here!

Deliverability Issues: Why Your Messages Aren’t Landing 📧

Deliverability is incredibly important. There’s an ROI attached to every message you send. If you send 10,000 messages but only 50% get delivered, you’re wasting money 🔥💰

So, why the low deliverability?

• Restrictive Filtering: Legacy providers have aggressive filtering in place. They’re scanning your messages to determine if they’re spam or scams. They hate conversational messages and marketing campaigns. They prefer simple, transactional messages like “Your appointment is confirmed.” 😬
• Opt-Out Penalties: If your opt-out rates are above 1-3%, these carriers will kill your messaging. For example, if you’re doing a database reactivation and 10% of your list opts out, they will severely impact your deliverability 📉
• Zero Tolerance for “Risky” Content: We’re not like that. At Signal House, we don’t block your conversational messages. We only block messages that could get your campaign shut down (e.g., messages with excessive swearing, alcohol, firearms, or explicit content) to protect you from things like an account takeover 🙌

Our philosophy: We believe you should be able to communicate with your customers to build trust, because trust is the currency of business 🤝

Throughput Problems: Why Your Speed is Slowed 🐢

Throughput is how many messages you can send in a given time. Low throughput can kill your business, especially in speed-to-lead industries or during an important promotional blast 💥

Here’s how legacy providers sabotage your speed:

• Arbitrary Throttling: On a standard campaign, you should be able to send 240 SMS segments/minute to AT&T, 150 MMS messages/minute to AT&T, and 2,000 daily segments to T-Mobile. However, some legacy providers will throttle your messages to something as low as one message every 10 seconds. This kills your throughput and delays your messaging 🛑
• Cost-Saving Measures: They throttle you because they don’t want to scale their infrastructure, and scaling costs them money. 💸 At Signal House, we only limit your campaigns based on carrier limits. If you can send 240 messages per minute with AT&T, that’s what we allow. If you have the higher throughput we support that too. We are here to protect your messaging, not limit it 🙏
• Account-Wide Limits: This is where it gets really bad. Legacy providers might advertise a high-volume cap (e.g., 10,000 messages per minute) but fail to mention that it’s for the entire account. If you’re a platform or reseller with 10,000 customers, they might each be trying to send a message, but the entire account-wide limit throttles everyone to a single message per minute. That is a disaster for your business 📉

Our philosophy: At Signal House, we don’t limit your entire account. If you’re a reseller with 10,000 customers, they can all send the traffic they need to. That’s our guarantee. 💯

The Signal House Difference: Transparency and Performance ✨

We’re different because we offer unparalleled truth and transparency:

• No Arbitrary Filtering: We don’t filter out your conversational messages 🗣️
• No Throughput Limits: We don’t arbitrarily limit your throughput beyond standard carrier limits 🌊
• Total Transparency: We pass on the exact message status (delivered, failed, sent) and the precise reason for any failure from the carriers. We simply clean up the technical jargon so it makes sense to you 🙌

We’re here to protect your messages, provide you with the transparency you deserve, and ensure you get the throughput you pay for as our customer ✅

If you want to learn more, reach out to sales@signalhouse.io. We also post videos frequently on our YouTube channel to educate you on the messaging ecosystem.