How RCS Creates Magical Customer Journeys 🪄

What’s RCS?

RCS, or Rich Communication Services, is an emerging telecommunications standard that unites the visibility of SMS with the versatility, functionality, and analytics of email. In short: RCS is a marketer’s dream.

Traditional messaging campaigns used 10-digit, short code, or toll free numbers to send plain-text messages to recipients. With a 98% open rate across the SMS channel, these messages were seen but struggled to convert; there’s only so much you can do with a 160-character message.

How is RCS Different?

RCS, on the other hand, offers unique opportunities for marketers and sales professionals to create a compelling customer journey from the confines of a single messaging window. Not only does RCS enable use of high-fidelity images and video, but also specially-crafted workflows that capture user attention.

Using RCS for Marketing:

Imagine you own a clothing store. With RCS, you’re able to send a carousel of three separate fall outfits just as the temperature begins to dip; the recipient, your customer, is intrigued by one option but hates the color. So, instead of clicking “buy now,” or “see if it’s in my size,” they choose “show more styles like this.”

Immediately, as if by magic, three new outfits of a similar style—but different palette—emerge below the first. The customer again sifts through the options, this time finding the perfect fit for an upcoming event. Upon clicking “see if it’s in my size,” they confirm it is, select it, and execute the purchase.

Here’s what just happened: You made a sale and your customer condensed what would normally be a 20-minute conversation with an in-store associate into a 30-second affair. The best part? That entire sequence was automated with RCS.

RCS Workflows

With RCS powered by Signal House⚡️, creating exceptional customer journeys has never been easier.

Signal House enables you to build messaging templates and complex workflows seamlessly within our Design Studio. By dragging elements onto the screen, you can easily craft messages that grab attention and drive responses.

By creating a workflow, you can also dictate what happens when a user interacts with one of the elements on their screen. Whether it be a simple text response, the launching of a separate carousel, beginning a call, processing a payment, or providing a location, your customer can do it all without ever leaving their messaging app.

With Signal House RCS, you’re able to create up to 11 templated responses for every message, offering unparalleled customizability and endless possibilities for next-level customer engagement.