Why Mixed Use is the Best A2P 10DLC Campaign

Navigating the world of A2P 10DLC can feel like deciphering a cryptic code 😵‍💫. But what if there was a campaign type that offered flexibility, scalability, and protection against carrier filtering 🤨? Enter the mixed-use campaign, the unsung hero of business messaging 🦸. In this post, we’ll break down why mixed-use, particularly the low-volume option, could be your business’s best friend 🙏

Want to check out the video that inspired this post? You can watch it Here!

What is 10DLC and A2P? 🤔

Let’s quickly recap: 10DLC refers to 10-digit long codes—the familiar phone numbers we use daily. A2P stands for Application-to-Person, meaning messages sent from software to a mobile device. Businesses register for 10DLC A2P to use these numbers for professional messaging.

The Power of Mixed-Use Campaigns ⚡️

A mixed-use campaign allows you to bundle multiple use cases (e.g., account notifications, customer support, marketing) under one registration. This flexibility is crucial for avoiding “drift content” penalties, where your messaging doesn’t align with your registered use case.

• Protection Against Drift Content:
  • Carriers are cracking down on messages that deviate from their registered purpose. Mixed-use campaigns offer a buffer, allowing for natural conversation flows that might touch on different areas.
  • Example: A simple account notification can evolve into a support query and even a potential upsell. With mixed-use, you’re covered.

• Scalability:
  • Choose between standard and low-volume mixed-use, depending on your messaging volume.
  • Low-volume is ideal for businesses sending under 6,000 segments daily, offering cost savings without sacrificing T-Mobile throughput.
  • Standard mixed-use allows for higher throughput and potential increases through standard vetting, catering to growing businesses.

Low-Volume vs. Standard Mixed-Use ↔️

• Low-Volume:
  • Cost-effective ($8.50 savings per month)
  • Limited to 6,000 segments daily
  • Perfect for businesses with consistent but moderate messaging needs

• Standard:
  • Higher throughput potential
  • Ability to increase throughput through standard vetting
  • Ideal for businesses experiencing rapid growth or high messaging volume

Actionable Insights 💡

• Choose Low-Volume If:
  • You send fewer than 6,000 segments daily AND
  • You add fewer than 100 unique contacts daily

• Choose Standard If:
  • You anticipate exceeding 6,000 segments daily
  • You add 100+ unique contacts daily
  • You want the potential to increase your throughput with carrier vetting

• Ensure Proper Opt-Ins:
  • Separate opt-ins for marketing are mandatory
  • Clearly outline all use cases in your call to action and message flow

• Monitor Your Messaging:
  • Even with mixed-use, avoid consistent patterns of drift content
  • Maintain a balance of your registered use cases

Mixed-use 10DLC campaigns offer a powerful solution for businesses seeking flexible and compliant messaging. By understanding the nuances of low-volume and standard options, you can optimize your messaging strategy and protect your business from carrier penalties 😎