Level Up Your LeadConnector Game: The Ultimate Guide to 10DLC A2P Approvals

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Hey fellow business builders!

Are you a GoHighLevel (LeadConnector) user? Are you frustrated with the 10DLC A2P approval process? You’re not alone! Getting those approvals can feel like navigating a maze. But fear not, because we’ve got the inside scoop, straight from the experts at Signal House

Want to watch the Webinar that inspired this post? You can check it out Here!

What’s the 411 on 10DLC and A2P?

Okay, let’s get the basics down:

10DLC: Think of this as your standard 10-digit phone number – the ones we all use
A2P: This is “Application to Person” messaging. It’s when you send a text from your software (like LeadConnector) to someone’s phone

To send those A2P messages using your 10DLC number, you need to go through a registration process. And that’s where things can get tricky!

The Campaign Registry (TCR): The Gatekeeper of Approvals

The Campaign Registry (TCR) is like the central hub for 10DLC approvals. They oversee the process and store all the info about approved brands and campaigns

The 10DLC registration process involves two main steps:

Brand Review: This is where you register your legal business. Think of it as proving you’re a legit company
Campaign Review: This focuses on how you’ll use messaging. What kind of messages will you send? Who will you contact? How will they opt in?

Why Is It So Hard to Get Approved?

You might be thinking, “Why is this so complicated?” Well, here’s the deal:

Twilio (which LeadConnector uses) is being extra careful right now to protect its carrier connections. Even one spammer can cause major problems for everyone
The review process can be complex, with multiple layers of scrutiny

The Signal House Solution (and Why You Should Care)

Signal House is working on a GoHighLevel application that promises to streamline the approval process. They’re all about:

Swift approvals (think under 48 hours!)
High delivery rates (above 90%)
White-glove service (they’ll hold your hand through the process)
Detailed analytics (data is king!)

Actionable Insights: Your 10DLC Approval Cheat Sheet

Okay, here’s the good stuff – how to get approved!

1. Brand Submission: Get It Right!

Use your legal company name
If you have a “doing business as” (DBA) name, include that too
Make sure your EIN matches government records (and submit the EIN for the legal company name OR Brand/DBA if different
If your company is brand new and your EIN isn’t in the database yet, you can appeal with your W-9 or SS-4

2. Campaign Submission: The Secret Sauce

Campaign Description: Be accurate and broad. What kind of company are you? What type of messaging will you send?
Sample Messages: Provide examples for each use case (e.g., customer care, marketing). And always include “Reply STOP to opt out from [Your Company Name].”
Opt-in/Opt-out/Help Messages: Craft these carefully. Your “STOP” message, for example, must confirm the unsubscription and state that no further messages will be sent

3. Your Website: The Approval Cornerstone

Call to Action (CTA): This is HUGE.
- If you require a phone number on your form, your checkboxes for opting in must be optional
- For 2025, if you have marketing, customer care, and sweepstakes, you need three separate CTAs
- Your CTA needs the following:
  - Who (your company)
  - What (type of messaging)
  - When (message frequency)
  - Where (privacy policy link)
  - How (opt-out and help info)
  - Cost (message and data rates apply)

Privacy Policy:
- Include an SMS disclaimer that covers the above (who, what, when, where, how, cost)
- Clearly state your policy on sharing/selling data. If you don’t share or sell data for marketing, say so. If you do, state that SMS opt-in data is excluded from that.

4. Call to Action and Message Flow: Tell the Story

This is where you walk the reviewer through the customer journey
Be detailed! Describe how someone would find your website, opt in, and what kind of messages they’d receive
Copy and paste your CTA language directly from your website

The Bottom Line: You Can Do This!

Getting 10DLC A2P approved doesn’t have to be a nightmare. By following these steps, you’ll be well on your way to smoother approvals and more effective messaging. And remember, tools like Signal House are on the horizon to make this even easier!

Q&A Section: Your Burning Questions Answered

Q: I’m an agency. Many of my clients don’t have EINs. What can I do?

A: They can register as a sole proprietor. Keep in mind that there are limitations (one phone number per campaign, 1,000 messages per day). Signal House is working on supporting sole proprietor campaigns

Q: When should I use a low-volume campaign? What are the downsides?

A: Use a low-volume campaign if you send less than 6,000 messages per day. It’s cheaper! The main difference is throughput. If you need to send a lot of messages very quickly, a standard campaign might be better (higher messages per minute with AT&T)

Q: Will these steps really work with LeadConnector and Twilio?

A: Yes! If you follow these steps carefully, you should get approved. If you don’t, reach out for help with an appeal

Q: Should I use 10DLC or toll-free? I hear toll-free is easier.

A: 10DLC is generally easier to get approved now. Toll-free used to be easier, but the verification process has become more stringent

Q: Can I move a number between campaigns after it’s approved?

A: Yes, you can. There might be a short delay, especially with T-Mobile. But don’t do this unless it’s required often, as it can look suspicious

Q: How many numbers can I put on a single campaign? What happens if I go over?

A: You can technically add as many as you want, but only 49 will work at a time unless you do number pooling. If you’re an agency, just create a new campaign for every 49 customers

Q: Does the use case really matter? What if I send marketing messages with my customer care campaign?

A: Yes, it matters! At low volumes, it might not be a huge issue. But at high volumes, if your messaging “drifts” from the registered use case, you could get filtered. That’s why “mixed” use campaigns are great – they give you more flexibility

Q: Should I be worried about my campaign being shut down? How would that happen?

A: If you’re a legitimate business following the rules, you shouldn’t be too worried. You’ll usually get a warning and guidance before any drastic action. But if you’re engaging in shady practices, yes, it can happen

Q: My campaign was rejected. Is that normal?

A: It can happen, but if you follow these steps, you should be successful. If you get rejected, reach out for help with an appeal

Q: When will the Signal House GoHighLevel application be ready? We’re all waiting!

A: It’s coming as soon as possible! The Signal House team is working hard to create the best possible application for Go High Level users

The Ultimate Guide to LeadConnector A2P 10DLC