The Best A2P Campaign on HighLevel for YOU 🫵

Navigating the world of 10DLC A2P messaging can feel like deciphering a cryptic code 😵‍💫.

As a HighLevel Agency Owner, you know first hand how difficult onboarding for A2P can be 😳. Understanding the difference between LV Mixed and Standard campaigns is crucial for optimizing your ROI and avoiding costly pitfalls. Let’s break down the essentials to help you 🫵 make informed decisions 🙌

Want to check out the video that inspired this post? You can do so Here!

Key Takeaways 🔑

• 10DLC Basics:
  • 10DLC (10 Digit Long Code) refers to standard phone numbers used for application-to-person (A2P) messaging
  • Registration involves brand review (business info) and campaign review (messaging use case)

• LV Mixed Campaigns:
  • Pros: Lower cost ($1.50/month), protection against “drift content” (messages straying from the registered use case)
  • Cons: Lower throughput (75 SMS/min AT&T, 50 MMS/min AT&T, 2,000/day T-Mobile, 6,000/day total)
  • Allows multiple use cases (customer care, marketing, etc.)

• Standard Campaigns:
  • Pros: Higher throughput (240 SMS/min AT&T, 120 MMS/min AT&T, scalable up to 200,000 T-Mobile/day)
  • Cons: Higher cost ($10/month), requires dedicated or mixed use cases
  • Ideal for larger databases and high-volume messaging

• Drift Content:
  • Avoid sending messages that deviate from your registered use case to prevent filtering or campaign shutdowns
  • Mixed campaigns help prevent this issue

• Scalability:
  • If adding 100+ new contacts monthly, opt for a standard campaign (for example, a Standard Mixed campaign!)

• Transitioning:
  • You cannot directly transfer an LV Mixed campaign to a Standard campaign; a new campaign must be created (but with Signal House, new campaigns are reviewed in only 48 hours!)

• Signal House’s GoHighLevel App:
  • Streamlines campaign creation with automated website/landing page generation, campaign descriptions, and message flows.
  • Offers enhanced deliverability through triredundant DCA connections.
  • Join our wait list today!

Actionable Insights 💡

• Assess Your Volume:
  • If you’re sending fewer than 6,000 messages daily, start with an LV Mixed campaign to save on costs
  • For high-volume needs, especially with growing databases, invest in a standard campaign

• Define Your Use Cases:
  • Clearly define your messaging use cases (customer care, marketing, etc.) to avoid drift content issues
  • If you need to use multiple use cases, use the LV mixed or Standard mixed campaign

• Plan for Scalability:
  • Anticipate your growth, if you expect to add a significant number of contacts, choose a standard campaign

• Leverage Automation:
  • Consider tools like Signal House’s GoHighLevel app to simplify campaign creation and improve deliverability

• Calculate ROI:
  • Always tie your messaging campaigns to measurable ROI to ensure you’re maximizing your investment

Choosing the right 10DLC campaign on GoHighLevel is essential for effective SMS marketing 📈. By understanding the nuances of LV Mixed and Standard campaigns, you can optimize your messaging strategy, save money, and enhance your customer engagement 🙌