Registering your Business for 10DLC Messaging (in 2025)

10DLC registration doesn’t have to be difficult—we’re here to help make the process seamless (and dare I say.. enjoyable?) 🙌 This process allows you to send messages from a 10-digit long code (10DLC) to customers (application-to-person or A2P messaging). In this piece, we breakdown the process and explore what’s new in 2025. Want to watch the video that inspired this post? You can check it out Here.

The Two-Step Process

10DLC registration involves two steps overseen by The Campaign Registry (TCR):

1. Brand Registration: Registering your company information (legal name, EIN, address, etc.) to verify your identity. This information is checked against an IRS database.

2. Campaign Registration: This step requires a manual review by a Direct Connect Aggregator (DCA). You’ll need to provide detailed information about your campaign, including:

   • Campaign Description: Describe the types of messages you’ll send and your target audience.
   • Call to Action (CTA) and Message Flow: Explain how users opt into your messages. This is crucial and often the reason for rejection. Ensure you guide the reviewer step-by-step through your website, describing in detail how a user would opt-in.
   • Website Compliance: Your website must clearly show how users consent to receive messages. This includes:
     • A clear CTA with a link to your contact form.
     • The contact form must include fields for the user’s information, including their phone number.
     • A clear statement of consent (e.g., “You consent to receive messages from [Company Name]”).
     • The “who, what, when, where, how, and cost” of your messaging:
       • Who: Your legal company name.
       • What: The type of messages (e.g., customer care, marketing).
       • When: Message frequency.
       • Where: Link to your privacy policy.
       • How: Instructions for opting out (e.g., “Reply STOP to unsubscribe”) and getting help.
       • Cost: “Message and data rates may apply.”
   • Sample Messages: Provide examples of the messages you’ll send, including any with embedded links.
   • Opt-in, Opt-out, and Help Messages: Provide the messages users will receive when they opt in, opt out, or request help. These messages must include specific information like your company name and opt-out instructions:
     • Opt in: “You’ve now opted-in to receive customer care and marketing messaging from [company name]. Reply STOP to opt-out, and HELP for support. Message and Data Rates may apply. Message frequency may vary. We will never sell/share your data.
     • Opt out: “You have successfully unsubscribed from [company name]. No further messages will be sent. Reply START to opt-back into communication with Signal House, LLC.
     • Help: [company name]: you can get more assistance from our website at [website] or [support contact]. Reply STOP to Opt-out. Msg & Data rate may apply. You can also text START to restart getting messages from [company name] again.

What’s New in 2025?

The biggest change for 2025 is the requirement for multiple CTAs for mixed-use campaigns (like our demo page, Here). If you’re using a mixed-use campaign (e.g., customer care and marketing), you need separate CTAs on your website for each use case. Note, this is only when you have marketing as one of the use cases; only marketing requires a separate use case.

Actionable Insights

• Ensure website compliance: Carefully review your website and ensure it meets the requirements for CTAs and user consent.
• Pay close attention to your CTA and message flow descriptions: Clearly explain how users opt in and provide all the necessary information.
• Use a mixed-use campaign: This can help prevent your messages from being blocked or filtered if you’re ‘drifting’ from customer care to marketing
• If using a mixed-use campaign, have separate CTAs for each use case: This is critical for getting approved in 2025.
• Consider using a messaging provider: They can help you navigate the 10DLC registration process and ensure your campaigns are approved.

By following these guidelines, you can increase your chances of getting your 10DLC campaign approved on the first try and avoid unnecessary costs and delays.