How to “Warm” your 10DLC A2P Number

Just got your new 10DLC A2P number? 👀 Congrats! 🥳🎉

🛑 But before you hit “send” on that mass text, you need to “warm” it up 🧊 ➡️ 🔥. Think of it like breaking in a new pair of shoes – you don’t want blisters (or in this case, carrier flags). In this post, we unpack the crucial steps to warm your number and avoid those dreaded spam filters 😳

Want to watch the video that inspired this post? You can check it out Here!

What is 10DLC A2P Anyway? 🤷

Let’s break it down:

• 10DLC: Simply a 10-digit long code number, like your everyday phone number.
• A2P: Application-to-Person, meaning messages sent from software to a mobile device.

Businesses use 10DLC A2P to send messages via a process called “10DLC A2P Registration,” but carriers are vigilant about spam. That’s where “warming” comes in.

Why Warming Matters: The Bad Actor Problem 🚔

Carriers monitor new numbers closely because spammers “burn” numbers by sending massive amounts of unsolicited messages until they’re blocked. You don’t want to look like one of them.

The 3-Step Warm-Up ⬆️

1. Text Your Inner Circle:
   • Start with friends and family. Encourage real conversations
   • Avoid sending identical messages to large groups
   • Keep it clean! No sexual content, harassment, or references to alcohol, firearms, or tobacco
   • Conversational messaging is key
2. Limit Initial Outreach:
   • Begin with your most engaged customers
   • Gradually increase your volume
3. Manage Re-Engagement Carefully:
   • Be wary of high opt-out rates (above 3% triggers red flags)
   • Drip re-engagement messages into your normal traffic flow
   • Understand that people change their minds, and respect opt-outs

Key Takeaways 🔑

• Carriers are watching new numbers for spam-like behavior
• Conversational messaging and low opt-out rates are crucial
• Avoid sending mass identical messages
• Avoid prohibited content

Actionable Advice 💡

• Create a simple, conversational text campaign to send to close contacts
• Segment your customer list and slowly introduce your new number to your most engaged users
• Monitor opt-out rates closely and adjust your strategy accordingly

Warming your 10DLC number is about building trust with carriers 🤝🏼. By following these steps, you’ll ensure your messages reach your customers without getting flagged 🙌. Stay tuned for our next video on carrier flags! 😎