Demystifying 10DLC Campaigns on GoHighLevel: Choose the Right Path for Your Business

Navigating the world of 10DLC campaigns on GoHighLevel can feel overwhelming 😰. With various use cases and approval processes, it’s crucial to make informed decisions to maximize your messaging effectiveness. Let’s break down the essentials to ensure you’re leveraging 10DLC the best way for your 🫵 business 😎.  As a note, our GoHighLevel app will be live very soon! 🥳 Be on the lookout, we are very excited to bring the power of Signal House to GHL.

Want to watch the video that inspired this post? You can view it Here.

Understanding the Basics:

10DLC (10-Digit Long Code) refers to standard phone numbers with local area codes used for Application-to-Person (A2P) messaging. The approval process involves two steps: brand registration (verifying your company details) and campaign registration (defining your messaging use case).

Standard vs. Special Use Cases:

For most GoHighLevel users, standard use cases will be perfect. These are categorized by the purpose of your messaging, such as customer support, account notifications, and marketing.

The Power of Mixed Use:

Consider registering your campaign as “mixed use,” combining marketing and customer care. This approach mitigates the risk of “drift content” penalties, where customer support messages veer into marketing territory. By covering both, you ensure flexibility and compliance.

Standard vs. Low Volume:

• Standard Campaigns: Offer higher throughput (240 SMS/minute on AT&T, 2000/day on T-Mobile) but come at a higher monthly cost ($10).
• Low Volume Campaigns: Provide lower throughput (75 SMS/minute on AT&T, 2000/day on T-Mobile, 6000 max per day), but are more cost-effective ($1.50/month).

💡👉 If you’re sending fewer than 6,000 messages daily, opt for the low-volume mixed-use campaign to save on costs and avoid drift content issues.

Crafting Effective CTAs:

When using a mixed-use campaign with marketing, ensure your website and campaign submission CTAs are clear and comprehensive. Include:

• Who: Your company name
• What: The type of messaging (e.g., customer support, marketing)
• When: Message frequency (generally will vary)
• Where: Can I find your Privacy Policy? Link it!
• How: Can I opt out and get help? Opt-out instructions (STOP) and help (HELP)
• Cost: “Message and data rates may apply”

Actionable Insights:

• Choose Mixed Use: To avoid drift content penalties and maintain flexibility
• Go Low Volume (if applicable): If your daily message volume is under 6,000, save on costs
• Optimize CTAs: Ensure clarity and compliance in your website and campaign submission CTAs
• Review Approval Process: Understand the DCA approval process to streamline your campaign registration, (or rely on us to know that for you 😉)
• Consider alternative providers: Signal House is building a GHL application with faster approvals and dedicated link shorteners 🙌