Why LC Phone Rejects YOUR A2P Campaigns

Navigating the complexities of A2P 10DLC registration can be a headache, especially for GoHighLevel users 🤬. Rejections can stall your messaging campaigns and disrupt your communication strategy 📉. There is a light at the end of the tunnel, however, and that light is Signal House 💡

In this post, we dig into common rejection reasons within the GoHighLevel/Lead Connector environment and offer actionable steps to ensure smoother approvals prior to the Signal House GoHighLevel app launching in early May! 🙌

Want to check out the video that inspired this post? You can do so Here!

Key Rejection Reasons and Solutions 👀

Based on analysis of the GoHighLevel Facebook community, the top three reasons for A2P 10DLC campaign rejections are:

Brand Email Mismatch:

• The Problem:
  • The domain of your submitted support email doesn’t align with your company’s brand name or website domain. For instance, if your company is “ABC Trucking,” the ideal support email would be “support@abctrucking.com,” not “trucking@gmail.com.”
    • Lead Connector doesn’t always provide visibility into the submitted brand email, making it hard to verify and update—you can ask their support team for this info

• The Solution:
  • Ensure your brand email domain consistently matches your brand and website

• The Signal House Way:
  • Signal House offers better visibility and tooltips to prevent this issue; we show the brand website, email domain, etc., after you submit so you always have the visibility you need 👀📈

Insufficient Message Flow:

• The Problem:
  • Your campaign submission (message flow) lacks a detailed walkthrough of the opt-in process. Reviewers need a clear understanding of how users will sign up for your messaging

• The Solution:
  • Provide a step-by-step description: “Go to this website,” “Click this link,” “Scroll to the form,” “Fill in these fields,” “Click this button.”
  • Include the exact text and prompts users will see
  • Specify if messaging is only from the brand and not any other brands mentioned on the website
  • If you have multiple locations, specify which location the campaign is for (e.g., “Denver, Colorado”)

• The Signal House Way:
  • Signal House auto-generates campaigns from brand information AND helps auto-generate a compliant landing page for your customers 😎✅

Website Domain Doesn’t Match Brand Name:

• The Problem:
  • Twilio (which powers Lead Connector) may reject submissions where the website domain used for the campaign doesn’t precisely match the brand name. For example, using a subdomain of your agency’s domain for “ABC Trucking” might be an issue.

• The Solution:
  • Ensure the website domain directly corresponds to your brand name when submitting through Lead Connector/Twilio

• The Signal House Way:
  • Signal House offers flexibility, allowing for (and making FOR YOU) alternative compliant landing pages. Signal House will generate a landing page for sub accounts if they do not have a compliant website 😮‍💨🙌

Actionable Insights 💡

• Prioritize Accuracy: Double-check all submitted information for consistency and accuracy, especially brand emails and website domains
• Provide Detailed Flows: When describing your message flow, be thorough and explicit
• Stay Updated: A2P 10DLC regulations and platform requirements can change, so stay informed
• Consider Alternatives: Explore messaging providers like Signal House that offer streamlined processes and greater flexibility

By understanding these common rejection reasons and implementing the suggested solutions, GoHighLevel users can significantly improve their A2P 10DLC campaign approval rates 🙌😎. Proactive attention to detail and a strategic approach are key to successful messaging 🔑✅